A/B Testing and Experiment Analysis

In this lesson, we will learn A/B testing and experiment analysis. We will understand control and treatment groups, hypotheses, conversion rate, sample size, statistical significance, p-value, confidence interval, and business interpretation of experiment results through practical examples. ## Lesson objective In this lesson, we will learn A/B Testing and Experiment Analysis. In the previous lesson, we covered Segmentation and Customer Analytics. We learned customer analytics, segmentation, behavioral segmentation, value-based segmentation, RFM analysis, churn, retention, cohort analysis, CLV, customer journey, and customer funnel concepts.