Introduction to Data Analytics

In this lesson, we will learn what data analytics is, why it matters in business, the role of a data analyst, the main types of analytics, and the general logic of the data analytics process. ## Lesson objective In this lesson, we will introduce Data Analytics. Data analytics is one of the most important areas of modern business. Companies no longer want to make decisions only based on experience, intuition, and assumptions. Competition is increasing, customer behavior is changing, markets move faster, and the cost of wrong decisions is rising. For this reason, companies try to use data to make better decisions. This is where data analytics appears.