Segmentation and Customer Analytics

In this lesson, we will learn segmentation and customer analytics. We will understand how to group customers by behavior, value, risk, and needs, and learn the logic of RFM analysis, cohort analysis, churn, retention, and customer lifetime value through practical examples. ## Lesson objective In this lesson, we will learn Segmentation and Customer Analytics. In the previous lesson, we covered Prescriptive Analytics and Decision Making. We learned recommendation, decision option, scenario analysis, what-if analysis, constraint, trade-off, optimization, prioritization, cost-benefit thinking, and action plan concepts.